Alexandra Baxter

This course is perfect if you haven't started your email list yet and have no idea where to begin! It will guide you through the whole process and answer your questions along the way. Unlike some courses, which dive straight into things like lead magnets, this course has a whole module dedicated to getting your email list set up. You’ll choose your email service provider and even learn the email marketing terminology and legal stuff.

This course is great even if you already have an email list. Perhaps you only have a small number of subscribers and want to grow your list. Or maybe you have a decent number of subscribers but people aren’t buying from you. Either way, this course will cover everything you need to know!

There is no set time frame! You can complete this course at your own pace. All of my courses are self-paced with continuous access!

Business is all about investment. You get out what you put in. You can also claim this as a business expense at tax time! This course has been created to be content rich, but still affordable. There are courses out there that are double the price and have no relevance to teacher business owners. Investing in your business can be scary, but this course will teach you how to grow a profitable email list. A profitable email list can easily make back the cost of this course and then some!

This course is suitable for all TPT sellers, no matter who your email service provider is! Although there are a few Flodesk tutorials (as that’s my preferred platform), they are just a bonus. The bulk of this course teaches you how to grow a list and profit from it, regardless of what platform you are using.

Unlike TPT or social media, you own your email list. It’s one of the most secure things in your business. You won’t be hacked and, unlike trendy social media platforms, email has been around 20+ years. Everyone has an email account (or many accounts)! It’s here to stay. You’re not competing with an algorithm either. There’s no pressure to learn SEO or create dancing videos (email is perfect for introverts). Finally, email marketing has the highest ROI (return on investment) at a whopping $36 for every $1 spent.

If you complete this course in its entirety and implement the advice given, then you will be able to see success with email marketing. This course teaches you how to write effective emails that get your subscribers to purchase, for example. However, email marketing does require work and there’s no such thing as overnight success. You will need to spend time growing your list and consistently serving your subscribers.

You can certainly just wing it, if you wish! However, growing an email list is actually quite tricky. If you don’t know how to create an effective lead magnet or market it, your list will grow slowly and you might feel frustrated. There’s also a lot to learn when it comes to writing emails and sales copy. Many TPT sellers struggle to get their subscribers to buy from them and begin to feel despondent. Finally, it can be stressful to spend hours Googling every question you have. Instead, it’s far better to have all the answers and tricks in one place. Your time is precious, so don’t waste it!

Courses do require a time commitment of some kind. Whether you binge the content in a few days or take months to work through it, either way you will need to set aside some time to look at the lessons and implement the action items. Courses aside, email marketing in general does require a time commitment when it comes to setting up and growing/nurturing your list. But it is worth it! Email marketing is so profitable. Please note - this course is quite text based. There are some videos, but a majority of the lessons are in a written format. This may not suit your learning style but reading a few paragraphs each lesson is certainly quicker than watching a 30 minute video with my rambling! Most TPT sellers are time poor, so hopefully this helps!