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Terrific Email is a comprehensive course for teacherpreneurs, that will help you to grow your business, increase your sales, and reach more buyers through the use of email marketing.

Hey there teacherpreneur,

Your audience might be teachers, SLPs, or homeschool parents, but either way they NEED you. They have problems that your amazing teaching resources, course, or membership can solve.

Whether you’ve started your email list or not, you probably know that an email list is the most important asset in your business.

But, like most teacherpreneurs, you might have trouble growing your list, making money from it, or consistently sending emails. Or perhaps you just don’t know where to start when it comes to email marketing.

This is where Terrific Email comes in! It’s a step-by-step approach to creating a list full of buyers ready to purchase from you.

Email marketing is the most profitable form of marketing with a return on investment of $36 for every dollar spent. 



Are you ready to start marketing in a way that will truly increase your revenue?

Feeling overwhelmed?

Setting up an email list can be daunting. This course will walk you through the process step-by-step. Sara says she would have been be lost without it!

Do you want to increase your earnings?

An email list is a powerful tool for - 

  • Driving traffic to your TPT store and increasing sales
  • Getting exposure on your long-form content, such as a blog, podcast, or YouTube channel
  • Ensuring sign-ups to your course or membership


Terrific Email is a comprehensive email marketing course for TPT sellers and teacherpreneurs that will help you achieve these goals!

By the end of this program, you'll have mastered...

  • How to start your email list and create an irresistible lead magnet

  • How to grow an engaged list full of your ideal buyers

  • How to write emails that drive traffic and increase your sales

Reviews

See what others have to say about the course!

5 star rating

If You're Getting Into Email Marketing as a TpT Seller, B...

Sara Weaver

Y'all real talk for a minute: email marketing is a LOT to setup. Thank goodness for this course because I would be LOST without it and just basically doing a...

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Y'all real talk for a minute: email marketing is a LOT to setup. Thank goodness for this course because I would be LOST without it and just basically doing a bunch of things wrong. Alex is AMAZING at going over everything you need to do to get going. Plus she has awesome tips for how to write emails, tips for TpT sitewide sale emails, and so much more! This course is everything you need for email marketing as a TpT seller, especially if you are new to it. Alex, thank you for being my guide through this process!!!

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5 star rating

A must purchase for anyone starting out!

Alison Hislop

I wish this course was around when I created my email list! Alex's thorough explanation of everything email for TpT sellers filled in so many gaps I was miss...

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I wish this course was around when I created my email list! Alex's thorough explanation of everything email for TpT sellers filled in so many gaps I was missing. If you are starting your email list or still trying to figure it all out, I highly recommend Terrific Email - you won't be sorry!

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5 star rating

The Email Course I Didn't Even Know I Needed!!

Kim Denholm

Alex's email course is easy to navigate and incredibly comprehensive. I have been doing email marketing for a year and this course has filled in so many gaps...

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Alex's email course is easy to navigate and incredibly comprehensive. I have been doing email marketing for a year and this course has filled in so many gaps that I didn't even know I had! I will definitely be referring back to the modules throughout the year.

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5 star rating

Terrific Email-TPT Seller Course Review

Kelly Landrus

I would definitely recommend this course to anyone wanting to learn more about email for your TPT business! Alex does a wonderful job in explaining everythin...

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I would definitely recommend this course to anyone wanting to learn more about email for your TPT business! Alex does a wonderful job in explaining everything in so much detail and leaves you feeling confident in your abilities! Such an amazing course!!

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5 star rating

Terrific Email - TPT Seller Course

Leigh Ulrich

I am a huge fan of Alex's courses. I have purchased every course she has offered and I have never been disappointed. Like her other courses, Terrific Email i...

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I am a huge fan of Alex's courses. I have purchased every course she has offered and I have never been disappointed. Like her other courses, Terrific Email is very organized and easy to follow. Alex offers clear explanations and helpful examples. She offers great value by giving tips and suggestions that are easy to implement. I am so grateful that Alex has taken the time to create such beneficial courses. I highly recommend Terrific Email and all of her other courses, as well.

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5 star rating

Terrific Email - TPT Seller Course

Lorraine Ryan

Thank you so much for putting together this course Alex! I have never done email marketing before and this has given me a very good base for what I need to d...

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Thank you so much for putting together this course Alex! I have never done email marketing before and this has given me a very good base for what I need to do. I went through several parts of your course more than once and I am very appreciative of being able to continue to do this when I am uncertain about something in the future. Thank you again! Lorraine

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5 star rating

Amazing!!!

Rosie Sepulveda

This course was absolutely amazing. I was really discouraged about email marketing before this course, but now I feel prepared and I know what steps to take....

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This course was absolutely amazing. I was really discouraged about email marketing before this course, but now I feel prepared and I know what steps to take. This course helped me get my email list up and running, helped me create a great lead magnet and even helped me start my website! I am so excited for this journey and am so grateful for this course! Thank you!

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Course curriculum

  • 1

    Introduction

    • Welcome To The Course!

    • How To Get The Most Out Of This Course

    • Course Workbook

  • 2

    Module 1 - How To Start Email Marketing

    • Why Email Marketing Is Amazing

    • Email Marketing Terminology

    • The Legal Stuff

    • Choosing An Email Service Provider

    • Domain Names And Emails

    • Tagging And Segmenting

    • Understanding Your ICA

  • 3

    Module 2 - How To Create A Lead Magnet

    • A Good Lead Magnet

    • Choosing Your Lead Magnet Part 1

    • Choosing Your Lead Magnet Part 2

    • What Should Your Lead Magnet Look Like?

    • How Many Lead Magnets Should You Have?

    • Creating An Opt-In Form

    • A Peek At My Opt-In Forms

    • Product Photography

    • Sending The Freebie

    • Free Resource Libraries

  • 4

    Module 3 - How To Grow Your Email List

    • Growing Your List

    • Grow Your List With Your TPT Resources

    • Grow Your List With Social Media

    • Grow Your List With Pinterest

    • Grow Your List With Long-Form Content

    • Grow Your List With Your Website

    • Grow Your List With Ads

    • How Often To Market Your Lead Magnet

  • 5

    Module 4 - How To Write Emails

    • Storytelling

    • The Art Of Storytelling

    • Compelling Subject Lines

    • Example Emails

    • Make Your Emails Personalized And Fun

    • What To Write In Your Emails

    • Welcome Sequences

    • Long-Form Content Planning And Batching

    • Value-Based Email Ideas

    • How Often Should You Email And When?

    • Save Time When Writing Emails

    • What Is A Good Open Rate And Click-Through Rate?

  • 6

    Module 5 - How To Make Money From Your Email List

    • Attract The Right People With Your Lead Magnet

    • Attract The Right People With Your Personality

    • Clean Your List

    • Get Subscribers To Open And Read Your Emails

    • How Often Should You Be Salesy?

    • Keep Track Of Your Emails

    • How To Write Sales Copy

    • TPT Sitewide Sales Part 1

    • TPT Sitewide Sales Part 2

    • How To Make Money Without Sending An Email

    • Sales Sequences

    • TPT URL Builder Tutorial

  • 7

    Flodesk Tutorials

    • Flodesk Lead Magnet Delivery Steps

    • Flodesk Workflows - Steps To Take

    • Flodesk Tutorial - Audiences

    • Flodesk Tutorial - Opt-In Forms

    • Flodesk Tutorial - Creating Emails

    • Flodesk Tutorial - Workflows

    • Flodesk Tutorial - Clean Your List

  • 8

    Conclusion

    • Final Task

    • How To Contact Me

    • Become An Affiliate!

Already started your email list?

It's okay! Just like Kim, you'll find that the course will fill in the gaps.

FAQ

  • I haven’t started my email list yet. It’s all so overwhelming. Will this course help me get started?

    This course is perfect if you haven't started your email list yet and have no idea where to begin! It will guide you through the whole process and answer your questions along the way. Unlike some courses, which dive straight into things like lead magnets, this course has a whole module dedicated to getting your email list set up. You’ll choose your email service provider and even learn the email marketing terminology and legal stuff.

  • I have already started my email list, is this course suitable for me?

    This course is great even if you already have an email list. Perhaps you only have a small number of subscribers and want to grow your list. Or maybe you have a decent number of subscribers but people aren’t buying from you. Either way, this course will cover everything you need to know!

  • Do I have to complete this course in a certain amount of time?

    There is no set time frame! You can complete this course at your own pace. All of my courses are self-paced with continuous access!

  • I’m concerned about investing in a course. How do I know it will be worth it?

    Business is all about investment. You get out what you put in. You can also claim this as a business expense at tax time! This course has been created to be content rich, but still affordable. There are courses out there that are double the price and have no relevance to teacher business owners. Investing in your business can be scary, but this course will teach you how to grow a profitable email list. A profitable email list can easily make back the cost of this course and then some!

  • I’m not signed up with Flodesk, will this course still work for me?

    This course is suitable for all TPT sellers, no matter who your email service provider is! Although there are a few Flodesk tutorials (as that’s my preferred platform), they are just a bonus. The bulk of this course teaches you how to grow a list and profit from it, regardless of what platform you are using.

  • I’ve heard that TPT sellers should have an email list but I’m not convinced. Is this really necessary?

    Unlike TPT or social media, you own your email list. It’s one of the most secure things in your business. You won’t be hacked and, unlike trendy social media platforms, email has been around 20+ years. Everyone has an email account (or many accounts)! It’s here to stay. You’re not competing with an algorithm either. There’s no pressure to learn SEO or create dancing videos (email is perfect for introverts). Finally, email marketing has the highest ROI (return on investment) at a whopping $36 for every $1 spent.

  • Will I really grow a big, profitable list after taking this course?

    If you complete this course in its entirety and implement the advice given, then you will be able to see success with email marketing. This course teaches you how to write effective emails that get your subscribers to purchase, for example. However, email marketing does require work and there’s no such thing as overnight success. You will need to spend time growing your list and consistently serving your subscribers.

  • Can’t I just figure email marketing out on my own?

    You can certainly just wing it, if you wish! However, growing an email list is actually quite tricky. If you don’t know how to create an effective lead magnet or market it, your list will grow slowly and you might feel frustrated. There’s also a lot to learn when it comes to writing emails and sales copy. Many TPT sellers struggle to get their subscribers to buy from them and begin to feel despondent. Finally, it can be stressful to spend hours Googling every question you have. Instead, it’s far better to have all the answers and tricks in one place. Your time is precious, so don’t waste it!

  • Is there a big time commitment?

    Courses do require a time commitment of some kind. Whether you binge the content in a few days or take months to work through it, either way you will need to set aside some time to look at the lessons and implement the action items. Courses aside, email marketing in general does require a time commitment when it comes to setting up and growing/nurting your list. But it is worth it! Email marketing is so profitable. Please note - this course is quite text based. There are some videos, but a majority of the lessons are in a written format. This may not suit your learning style but reading a few paragraphs each lesson is certainly quicker than watching a 30 minute video with my rambling! Most TPT sellers are time poor, so hopefully this helps!

Haven't started your email list yet?

Don't worry! Just like Lorraine, you'll learn everything you need to know.

Are you ready to generate more income and set your business up for long-term growth?

There’s nothing more magical that when you have raving fans who hang on to your every word. The type of people that open every email, excitedly send a reply, and buy anything you have to offer!

Most TPT sellers who have grown a large and profitable email list wish they had started sooner. They see how many buyers are at their fingertips and how many sales they can make with ease. Then they think, ‘imagine where I would be if I had started a year earlier?!’

With changing algorithms and dismal social media reach, I truly think that there’s never been a better time to focus on list building.

And let’s be honest…teachers are becoming more and more burnt out. You have time-saving and sanity-saving resources that they need. Thanks to Terrific Email, you’ll have a way to get those resources into the hands of the teachers that need them.

If you’re thinking “this sounds good but I’m just not sure” keep reading…

You should give Terrific Email a chance if any of this resonates with you:

  • 1

    You want to start an email list but you’re feeling overwhelmed at the setup. You need someone to walk you through it step-by-step.

  • 2

    You’ve been trying to grow your email list for a while, but it’s slow going. You’d love to hear strategies for attracting more of your ideal buyers.

  • 3

    You have people on your list but they don’t buy from you. You know there is huge profit potential in having an email list and you want to learn how to leverage that.

Take a moment to think about where you want to be a year from now.

I’d hate for you to see other sellers growing their businesses faster and increasing their earnings, thanks to their email list, and then lament that it isn’t you.

Instead, I want you to be typing up an email (in your jammies with a steaming cup of coffee).

Then, I want you to be confidently hitting ‘send’ during a site-wide TPT sale, course launch, or membership launch…knowing that ca-chings are coming your way.

Instructor

Meet your course instructor, Alex

Alexandra Baxter

I'm Alex, a full-time TPT seller, multiple milestone earner, and 2x TPT Forward presenter. I help busy and overwhelmed TPT sellers by giving actionable tips and advice that will increase their TPT earnings. When I first opened my store in 2015, I struggled to make sales. I felt frustrated that my hard work was not reflected in my PayPal account! I spent the next few years transforming my business from $2.70 in my first month to five figures a month. As I edged towards 200k in all-time earnings. I decided to share my knowledge with other sellers so that they could turn their passion for creating resources into a profitable business. I created 'The Terrific Teacherpreneur' community, through my podcast, Facebook group, and course. Since then, I have helped thousands of TPT sellers to transform their TPT stores and increase their sales. Take a small step and become a terrific teacherpreneur today. I can't wait to meet you!